In a six-month pilot project, Interseroh and Burger King® bring reusable drinking glasses to twelve Burger King® restaurants in Cologne and Frehen. From 1. March 2022 In 2011, customers had the opportunity to choose reusable drink glasses as an alternative to single-use packaging when ordering. For implementation, a deposit system is used, by which cups for reusable beverages for hot and cold drinks can be borrowed for one euro and returned to all participating restaurants.
With the active use of up to 60,000 cups released, hundreds of thousands of disposable cups can be saved. As Burger King®´s long-standing provider of environmental and waste management services, Interseroh continuously supports the goal of avoiding waste through plastic reduction and recycling. The findings from the pilot project will be used to expand the system throughout Germany and develop further reusable alternatives. The aim is to offer reusable options nationwide by 2023. Year.
With its experience and advice, Interseroh was not only close to Burger King®’s side before the introduction of the “looping” system. During the pilot period, the environmental service provider will continue to take all steps to circulate reusable drinking cups. After collecting the used cups, they are cleaned in accordance with all hygiene standards and then delivered to Burger King® for reuse.
“Waste prevention is an essential part of sustainable resource use,” says Interseroch CEO Dr. Axel Schweitzer. “We are pleased that Burger King® is addressing this important issue and that we can support it with our long-standing expertise in closing the product cycle. The joint project with Burger King® fits very well with our vision of a zero waste world and we hope for the lively use of reusable cups. Since reusable use is better for the environment, the more often it is used.”
Additional information about the joint reusable project with Burger King® can be found at: https://www.interzero.de/mehrweg
